THE GREAT WAVE OFF KANAGAWA Katsushika Hokusai 葛飾北斎 1831
November 29, 2009 at 2:41 pm | In Fractal Business Models, Fractal Innovation, Fractals, Link Numbers and Stories, Lost Knowledge, New Business Model, Persona Behaviours, Value Streams/Chains, Web and Market Strategy, neuropersona | Leave a CommentTags: persona behaviour, Value Streams, Web Strategy, Go-to-Market, scenario2, Meaningful Interaction, SEO, SEM, Persona, Dynamic SEO Analytics, neuropersona, predictive analytics, Business Model Innovation, Fractal Innovation, Fractal
1831 Fractal in Japan: GREAT WAVE OFF KANAGAWA
THE GREAT WAVE OFF KANAGAWA
Katsushika Hokusai 葛飾北斎 1831
.Scenario2 employs fractal perspectives for business model innovation.
This famous woodblock print is fractal in nature and brilliantly illustrates that looking at the great wave provides simultaneous insight to all parts for the wave, great or small. Understanding relationships between neighbouring parts in the great wave provides simultaneous insight to all relationships in and accross the wave, great or small.
Scenario2 employs fractal perspectives for business model innovation, to create advanced corporate business and competitive intelligence analysis and to enrich Neuropersona perspectives used to broker and align expertise, content, products and customers in dynamic or competitive markets.
Cheers,
Nick www.scenario2.com www.neuropersona.com www.speedsynch.com
Infosys CEO on the economy, Microsoft, and outsourcing
June 24, 2009 at 1:33 pm | In Uncategorized | Leave a CommentIBM, Oracle, HP, Microsoft, SAP all look similar.
Amazon is moving fast with AWS–search AWS on Bing or Google–they are the wildcard here.
Neuropersona views become important as the core infrastructure is outsourced and process change becomes awkward.
Consider a Neuropersona view as an on-ramp to the stories and numbers needed to navigate and analyze before you decide.
Predictive analytics is not possible without considering future processes or future measures. This is provided with a Neuropersona Story Lens.
Media has a similar problem as everything is outsourced and the search engines have killed the goose that layed the golden egg–syndication.
Neuropersona views provide a forward facing on-ramp to Media content and let users or customers navigate according to their perspectives. Adscenario is the Media on-ramp that we employ and empower with Neuropersona views.
Cheers,
Nick
www.neuropersona.com
www.adscenario.com
Infosys CEO on the economy, Microsoft, and outsourcing – TechFlash: Seattle’s Technology News Source
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Interview: How Microsoft plans to juggle its three Internet brands – TechFlash: Seattle’s Technology News Source
June 24, 2009 at 1:15 pm | In Uncategorized | Leave a CommentBING is about sound.
Navigation is about tuning.
Neuropersona perspectives tune content.
Cheers,
Nick
www.neuropersona.com
www.adscenario.com
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Successful Sales Strategy
May 31, 2009 at 4:29 am | In Link Numbers and Stories, Persona Behaviours, Value Streams/Chains, Web and Market Strategy, neuropersona | Leave a CommentTags: Go-to-Market, neuropersona, predictive analytics, scenario2, scenarios, Value Streams
Neuropersona Strategy Value FLOWSValue Time Perspective The value time perspective below helps map enterprise objectives in the top or Scenario layer to the customers we serve in the bottom or Neuropersona layer. Value Flow Perspective The value flow perspective below identifies where value is created in the value chain so that we can understand the business levers to measure and where value can be quickly adjusted. Neuropersona Media Value Alignment Best Practices
Voice Battles Text in Search War
May 17, 2009 at 10:31 pm | In Persona Behaviours, Web and Market Strategy, neuropersona | Leave a CommentTags: Marketing Strategy, persona behaviour, Value Streams
If Media is where the battle is then search are the weapons that determine the winners of the war.
Mobile phone interfaces have not reached the simplicity of voice and voice is where the battle for Media will be won.
Some voice search resources can be found but this is an old battle which we will detail in our brand war blog.
Cheers,
Nick www.neuropersona.com
Blogs and Profit
March 1, 2009 at 6:29 pm | In New Business Model, Persona Behaviours, Persona Marketing, Value Streams/Chains, Web and Market Strategy | Leave a CommentTags: Blogs and Profit, Dynamic SEO Analytics, Go-to-Market, Network Marketing, Persona, persona behaviour, PPC, scenario2, SEM, SEO, Spammer, storyboard
Three good reasons why we connect Blogs and Profit; Google MSN and Yahoo, and this is how to Profit from Blogs:
1. Look at the Blog conversations
- Connect the conversations and the product(s) you sell
- Understand the process or work done by your product
- Identify the Persona in the conversation
2. Adjust
- How and where you promote or talk about your product.
- The services or design elements of your product.
To “Profit from Blogs” you don’t have to become a blogger or network marketing affiliate or spammer.
Cheers,
Nick Trendov www.scenario2.com
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