Successful Sales Strategy
May 31, 2009 at 4:29 am | In Link Numbers and Stories, Persona Behaviours, Value Streams/Chains, Web and Market Strategy, neuropersona | Leave a CommentTags: Go-to-Market, neuropersona, predictive analytics, scenario2, scenarios, Value Streams
Strategy has often been confused with theory or as an intellectual excercise or even worse, something that has a tenuous link at best to going out into the marketplace and serving customers. After all, who could go to the boss and say that the strategy appeared not to be working. Certainly not GM workers.
We use a Neuropersona approach blended with Scenario analysis to measure and support Strategic success and bring traditional strategic theory to earth SpeedSynch to align Products, Customers, Content and Partner Communities.
Strategic Alignment
Identify strategic objectives and metrics.
Map value created and identify the customers that benefit.
Employ Neuropersona best practices analysis to align value proposition, media focus and customers..
Neuropersona Strategy Value FLOWSValue Time Perspective The value time perspective below helps map enterprise objectives in the top or Scenario layer to the customers we serve in the bottom or Neuropersona layer. Value Flow Perspective The value flow perspective below identifies where value is created in the value chain so that we can understand the business levers to measure and where value can be quickly adjusted. Neuropersona Media Value Alignment Best Practices
See Uniqlo Analysis to see the application of the Value Time and Value Flow perspectives.
Cheers,
Nick Trendov
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