A Persona Mask is a behavioural marker and a Marketers nightmare.

Persona Mask

Persona Mask

This is the first post that describes the concept of Persona as a behaviour construct.
The link between Personae, behaviours, stories and numbers can be explored here or at Scenario2.

For a general overview and http://personati.wordpress.com for a unique look at how Personae and Persona Behaviour can be combined with Scenario Analysis to accomodate future opportunties while your competitors focus on the past.

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