Mergers & Acquisitions #IN #Mining

Opportunities for financiers, lawyers and investors at a time of decent commodity demand and prices.

http://www.vancouversun.com/business/2010+marked+return+merger+acquisition+deals/4047463/story.html

Alignment of companies, technologies and workers are opportunities for service providers and employees.

Cheers,

Nick @SpeedSynch nick@scenario2.com

Text drives marketing success

Text is the bomb!

Mobile users create content as they navigate, physically as they move and via browers though typically ‘browsing’ is not casual as implied by the name but a very focused process used to find, define and refine problems and solutions from multiple perspectives.

View a mobile user’s objectives through our story lens and you will see why text, typed or voice-to-text is critical in this process and permits flexibility significantly beyond’Apps’.

Tell a STORY.
Tell a Story twice and it becomes a PROCESS.
Tell a Story again and someone writes SOFTWARE.
Tell a Story again to creates value in a BRAND.
Tell a Story again and we start build MEASURES.

Apps are small pieces of software used to accelerate one or a very few number of processes.  If they did more they would be an application rather than an App.  Apps are focused and restrictive because of that focus.

Text  is fast simple and flexible and can be used to ask for help or confirm an action or virtually anything else.

We use text to align questions+answers, problems+solutions, products+customers or mentors+learners.

Cheers,
Nick
http://www.scenario2.com
http://www.speedsynch.com
http://www.neuropersona.com

Obama proposes Great Lakes cleanup

CBC News – Technology & Science – Obama proposes Great Lakes cleanup

Capitalists pollute and people clean water–will the clean up costs be added to corporate taxes or reduce their deductions?

Cheers,

Nick

www.scenario2.com

THE GREAT WAVE OFF KANAGAWA Katsushika Hokusai 葛飾北斎 1831

1831 Fractal in Japan: GREAT WAVE OFF KANAGAWA

THE GREAT WAVE OFF KANAGAWA

Katsushika Hokusai 葛飾北斎 1831

.Scenario2 employs fractal perspectives for business model innovation.

This famous woodblock print is fractal in nature and brilliantly illustrates that looking at the great wave provides simultaneous insight to all parts for the wave, great or small.  Understanding  relationships between neighbouring parts in the great wave provides simultaneous insight to all relationships in and accross the wave, great or small.

Scenario2 employs fractal perspectives for business model innovation, to create advanced corporate business and competitive intelligence analysis and to enrich Neuropersona perspectives used to broker and align expertise, content, products and customers in dynamic or competitive markets.

Cheers,

Nick www.scenario2.com www.neuropersona.com www.speedsynch.com

Successful Sales Strategy

 Strategy has often been confused with theory or as an intellectual excercise or even worse, something that has a tenuous link at best to going out into the marketplace and serving customers.  After all, who could go to the boss and say that the strategy appeared not to be working.  Certainly not GM workers.
 
We use a Neuropersona approach blended with Scenario analysis to measure and support Strategic success and bring traditional strategic theory to earth SpeedSynch to align Products, Customers, Content and Partner Communities.
 
 
Strategic Alignment
 
Identify strategic objectives and metrics.
Map value created and identify the customers that benefit.
Employ Neuropersona best practices analysis to align value proposition, media focus and customers..
  
Neuropersona Strategy Value FLOWS

Neuropersona Strategy Value FLOWSValue Time Perspective The value time perspective below helps map enterprise objectives in the top or Scenario layer to the customers we serve in the bottom or Neuropersona layer. Value Flow Perspective The value flow perspective below identifies where value is created in the value chain so that we can understand the business levers to measure and where value can be quickly adjusted. Neuropersona Media Value Alignment Best Practices

See Uniqlo Analysis to see the application of the Value Time and Value Flow perspectives.
 
Cheers,
Nick Trendov

Proximity Branding & Advertising

Proximity Branding is one way to spread the influence of your brand without spreading your branding budget.

Advertising dollars guided by a Persona perspective will permit targeting behaviours rather than clicks.

Why is this important?  Marketing and Advertising objectives and measures have changed drastically.

Cheers,

Nick www.neuropersona.com

brand warfare

Successful competition requires a company to displace the value of other brands with their own in a customer’s mind.

Advertisers prefer repitition however this is not the best or only path to success.  They repeat “mine is better, bigger or cheaper than yours!” many, many times.

Consider the Story Lens which offers the continuum;  Story > Process > Software > Brand > KPI or Measure.  To displace a competitive brand;

  1. Focus on how Customers measure success
  2. Observe how Customers employ the Brand (Software)
  3. Ask why Customers employ the Brand (Process)
  4. Determine the top two stories that a Customer attaches to a Brand

Cheers,

Nick www.neuropersona.com

Blogs and Profit

Three good reasons why we connect Blogs and Profit; Google MSN and Yahoo, and this is how to Profit from Blogs:

1.  Look at the Blog conversations

2.  Adjust

  • How and where you promote or talk about your product.
  • The services or design elements of your product.

To “Profit from Blogs” you don’t have to become a blogger or network marketing affiliate or spammer.

Cheers,

Nick Trendov www.scenario2.com

why do customers buy?

There is a big problem out there as customers know how to use products better than manufacturers or suppliers.

Now that everyone is ‘cutting costs’ aka PEOPLE, manufacturers or suppliers know even less about why customers buy and how and when they would apply their products.

This is an amazing opportunity and why Scenario2 exists.

Cheers,

Nick www.scenario2.com

Press Releases and Future Success

Consultants often tell their clients to create press releases to represent their ‘desired future’ and then work backwards to the processes and events that must occur to achieve their  objectives.  This approach has two critical problems.

  1. Focusing on one ‘desired future’ can poison our behaviour today by limiting our perspectives rather than preparing us for multiple considerations of what may happen.
  2. Just like forecasting this simple approach fails more often than not as most companies don’t know their current state and their internal focus restricts their field of vision as to what may occur and hamper the analysis and actions needed to achieve their desired future state.

The Press Release technique is interesting but must build on accurate current state information and high quality future scenario analysis to frame press release content links to company stories, processes, software, brands and KPIs ( see the STORY LENS ) in a meaningful way.

Cheers,

Nick www.scenario2.com