Obama proposes Great Lakes cleanup

CBC News – Technology & Science – Obama proposes Great Lakes cleanup

Capitalists pollute and people clean water–will the clean up costs be added to corporate taxes or reduce their deductions?

Cheers,

Nick

www.scenario2.com

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THE GREAT WAVE OFF KANAGAWA Katsushika Hokusai 葛飾北斎 1831

1831 Fractal in Japan: GREAT WAVE OFF KANAGAWA

THE GREAT WAVE OFF KANAGAWA

Katsushika Hokusai 葛飾北斎 1831

.Scenario2 employs fractal perspectives for business model innovation.

This famous woodblock print is fractal in nature and brilliantly illustrates that looking at the great wave provides simultaneous insight to all parts for the wave, great or small.  Understanding  relationships between neighbouring parts in the great wave provides simultaneous insight to all relationships in and accross the wave, great or small.

Scenario2 employs fractal perspectives for business model innovation, to create advanced corporate business and competitive intelligence analysis and to enrich Neuropersona perspectives used to broker and align expertise, content, products and customers in dynamic or competitive markets.

Cheers,

Nick www.scenario2.com www.neuropersona.com www.speedsynch.com

Proximity Branding & Advertising

Proximity Branding is one way to spread the influence of your brand without spreading your branding budget.

Advertising dollars guided by a Persona perspective will permit targeting behaviours rather than clicks.

Why is this important?  Marketing and Advertising objectives and measures have changed drastically.

Cheers,

Nick www.neuropersona.com

why do customers buy?

There is a big problem out there as customers know how to use products better than manufacturers or suppliers.

Now that everyone is ‘cutting costs’ aka PEOPLE, manufacturers or suppliers know even less about why customers buy and how and when they would apply their products.

This is an amazing opportunity and why Scenario2 exists.

Cheers,

Nick www.scenario2.com

Persona or Avatar –either way the wrong choice is fatal!

Here are 2 seemingly innocent sentences that are fatal to marketers, analysts and developers alike:

“The digital persona is a model of the individual established through the collection, storage and analysis of data about that person.”  http://www.anu.edu.au/people/Roger.Clarke/DV/DigPersona.html and “The later games assumed that you were the Avatar and “Avatar” was the player’s visual on-screen in-game persona.” http://en.wikipedia.org/wiki/Virtual_avatar

The first statement assumes that a persona is created by analysis of a collection of data while the second assumes that the person or player determines their own persona.  Depending on either would be fatal and here are two notions to consider if you believe either.  First, does understanding the past predict the future and second, does what someone tell you help you understand their future behaviour?

Let’s start by considering the notion that data analysis can approximate the desires and actions of a living human being become so popular to even spawn the word ‘numerati’ ?  Working backwards I would think actuaries believed that they could use mathematics to predict a pivotal future event–death for to enrich their employers, insurance companies.  Before actuaries others availed themselves of the understanding of patterns including accountants and long before that oracles and storytellers.  Indeed if you back far enough there was a time when numbers were stories and stories numbers in many cultures and one intriguing example is Channel Number Five Perfume.  Five is the number of the Yoruba goddess/deity Ochun who is the manifestation of love, sexuality and financial good fortune.

While it is fashionable to believe that understanding data leads to understanding the future this is not so.  Indeed this type of thinking often leads to fatal consequenses.  Two simple examples that illustrate the folly of depending on data analysis is the stock market and love.  The stock market cannot be predicted and love cannot be described in a database.  This covers the deficient definition of Persona above and as for the Wikipedia definition of Avatar, no matter what ‘skin’ the player wears we are unable to predict their actions.

What are we to do?  There is a simple concept of Persona Behaviour that you might consider in understanding who people may act in the future.  While we don’t know who those people are we can serve them by allowing them to choose products and services that help them facilitate future behaviours.

The choice is simple, either we believe we know better and tell people what is good for them or we serve them by understanding what behaviours may be important.

Essentially the simple way to view a Persona is a ‘mask’ which is defined by one or more behaviours.  Anyone can where one or more masks but we only have to serve the ‘mask’ or persona behaviour that serves us.  Simple tools, techniques and stories may be seen at www.scenario2.com

Hopefully this view won’t discourage marketers who are conditioned to believe in segmentation or actuaries who believe that numbers trump stories.  Indeed nothing could be further from the truth!

FUTURE POSTS–link numbers and stories for analysis, blending financial budgets and scenario analysis