Text drives marketing success

Text is the bomb!

Mobile users create content as they navigate, physically as they move and via browers though typically ‘browsing’ is not casual as implied by the name but a very focused process used to find, define and refine problems and solutions from multiple perspectives.

View a mobile user’s objectives through our story lens and you will see why text, typed or voice-to-text is critical in this process and permits flexibility significantly beyond’Apps’.

Tell a STORY.
Tell a Story twice and it becomes a PROCESS.
Tell a Story again and someone writes SOFTWARE.
Tell a Story again to creates value in a BRAND.
Tell a Story again and we start build MEASURES.

Apps are small pieces of software used to accelerate one or a very few number of processes.  If they did more they would be an application rather than an App.  Apps are focused and restrictive because of that focus.

Text  is fast simple and flexible and can be used to ask for help or confirm an action or virtually anything else.

We use text to align questions+answers, problems+solutions, products+customers or mentors+learners.

Cheers,
Nick
http://www.scenario2.com
http://www.speedsynch.com
http://www.neuropersona.com

Proximity Branding & Advertising

Proximity Branding is one way to spread the influence of your brand without spreading your branding budget.

Advertising dollars guided by a Persona perspective will permit targeting behaviours rather than clicks.

Why is this important?  Marketing and Advertising objectives and measures have changed drastically.

Cheers,

Nick www.neuropersona.com

brand warfare

Successful competition requires a company to displace the value of other brands with their own in a customer’s mind.

Advertisers prefer repitition however this is not the best or only path to success.  They repeat “mine is better, bigger or cheaper than yours!” many, many times.

Consider the Story Lens which offers the continuum;  Story > Process > Software > Brand > KPI or Measure.  To displace a competitive brand;

  1. Focus on how Customers measure success
  2. Observe how Customers employ the Brand (Software)
  3. Ask why Customers employ the Brand (Process)
  4. Determine the top two stories that a Customer attaches to a Brand

Cheers,

Nick www.neuropersona.com