SpeedSynch Scenarios

SpeedSynch scenarios are used to align products or content to customers via a scenario or a cluster of stories that represenst a possible future.

Pierre Wack lifted Scenarios to a high commercial art and honed his skill at SHELL OIL where you can find great scenario resouces.

For individuals or companies smaller than SHELL simply take a bunch of stories and put them together and if you are inclined you can use simple tools like a financial statement or agenda and address book to help you.

Companies quickly forget that stories are the source of their numbers, forecasts and explain their market activities.  People on the other hand easily link stories, conversation and social interactions to stories.

www.scenario2.com is 0ne place to see how stories align with numbers commercially.




4 Responses to SpeedSynch Scenarios

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