THE GREAT WAVE OFF KANAGAWA Katsushika Hokusai 葛飾北斎 1831

1831 Fractal in Japan: GREAT WAVE OFF KANAGAWA

THE GREAT WAVE OFF KANAGAWA

Katsushika Hokusai 葛飾北斎 1831

.Scenario2 employs fractal perspectives for business model innovation.

This famous woodblock print is fractal in nature and brilliantly illustrates that looking at the great wave provides simultaneous insight to all parts for the wave, great or small.  Understanding  relationships between neighbouring parts in the great wave provides simultaneous insight to all relationships in and accross the wave, great or small.

Scenario2 employs fractal perspectives for business model innovation, to create advanced corporate business and competitive intelligence analysis and to enrich Neuropersona perspectives used to broker and align expertise, content, products and customers in dynamic or competitive markets.

Cheers,

Nick www.scenario2.com www.neuropersona.com www.speedsynch.com

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why do customers buy?

There is a big problem out there as customers know how to use products better than manufacturers or suppliers.

Now that everyone is ‘cutting costs’ aka PEOPLE, manufacturers or suppliers know even less about why customers buy and how and when they would apply their products.

This is an amazing opportunity and why Scenario2 exists.

Cheers,

Nick www.scenario2.com

Ears Trump Eyes–Voice rules when Selling!

Ever wonder why radio is hanging on and TV has gone into the dumpster?

Ears Trump Eyes.

Your ears can process sounds quicker and more discretely that your eyes, but don’t go wearing a Balaclava yet because as we all know, just like in other things, Ears and Eyes–together is better.

In days of old, ok even today, those that meditate close their eyes and sensitize other modes of perception.  As a storyteller I know that visuals just distract those for whom you intend the story. I am far more effective on the phone with a few images sent by email, if necessary, than by wading into a PowerPoint sea or talking over a video as is common in the commercial interactions of today.

Is reading the same thing as hearing?  YES IT IS.  Unless you read picture books!

Indeed it doesn’t take much time at all to get into the ‘audio zone’ when reading which is far different that watching a video or even images in a book.

The next time you want a meaningful and effective interaction with a customer or your family…talk.

Cheers,

Nick www.scenario2.com

Persona or Avatar –either way the wrong choice is fatal!

Here are 2 seemingly innocent sentences that are fatal to marketers, analysts and developers alike:

“The digital persona is a model of the individual established through the collection, storage and analysis of data about that person.”  http://www.anu.edu.au/people/Roger.Clarke/DV/DigPersona.html and “The later games assumed that you were the Avatar and “Avatar” was the player’s visual on-screen in-game persona.” http://en.wikipedia.org/wiki/Virtual_avatar

The first statement assumes that a persona is created by analysis of a collection of data while the second assumes that the person or player determines their own persona.  Depending on either would be fatal and here are two notions to consider if you believe either.  First, does understanding the past predict the future and second, does what someone tell you help you understand their future behaviour?

Let’s start by considering the notion that data analysis can approximate the desires and actions of a living human being become so popular to even spawn the word ‘numerati’ ?  Working backwards I would think actuaries believed that they could use mathematics to predict a pivotal future event–death for to enrich their employers, insurance companies.  Before actuaries others availed themselves of the understanding of patterns including accountants and long before that oracles and storytellers.  Indeed if you back far enough there was a time when numbers were stories and stories numbers in many cultures and one intriguing example is Channel Number Five Perfume.  Five is the number of the Yoruba goddess/deity Ochun who is the manifestation of love, sexuality and financial good fortune.

While it is fashionable to believe that understanding data leads to understanding the future this is not so.  Indeed this type of thinking often leads to fatal consequenses.  Two simple examples that illustrate the folly of depending on data analysis is the stock market and love.  The stock market cannot be predicted and love cannot be described in a database.  This covers the deficient definition of Persona above and as for the Wikipedia definition of Avatar, no matter what ‘skin’ the player wears we are unable to predict their actions.

What are we to do?  There is a simple concept of Persona Behaviour that you might consider in understanding who people may act in the future.  While we don’t know who those people are we can serve them by allowing them to choose products and services that help them facilitate future behaviours.

The choice is simple, either we believe we know better and tell people what is good for them or we serve them by understanding what behaviours may be important.

Essentially the simple way to view a Persona is a ‘mask’ which is defined by one or more behaviours.  Anyone can where one or more masks but we only have to serve the ‘mask’ or persona behaviour that serves us.  Simple tools, techniques and stories may be seen at www.scenario2.com

Hopefully this view won’t discourage marketers who are conditioned to believe in segmentation or actuaries who believe that numbers trump stories.  Indeed nothing could be further from the truth!

FUTURE POSTS–link numbers and stories for analysis, blending financial budgets and scenario analysis